The Gateway to the Polish and Central & Eastern European Cosmetics Markets
We bring your brand to Poland & CEE Cosmetics Markets - professionally and effectively.
Poland and the CEE Region are one of the most attractive growth markets for cosmetics in Europe.
The question is not if you should enter – but how to do it right.
Do any of these challenges sound familiar?
- You want to enter Poland and the CEE countries, but do not have a clear go-to-market strategy.
- You do not know how to get listed in key retail chains like Rossmann, DM Drogerie or Hebe.
- You are unsure how to position your brand in a highly competitive and price-sensitive market.
- You want to avoid costly mistakes with marketing.
- You need real distribution, not just market analysis.
- You are looking for a partner who delivers results - not presentations.
We help international cosmetics brands enter the new market with a clear plan, the right positioning, and a commercially effective execution model.
My Mission
My mission is to help small and medium-sized companies build real international competitiveness.
I do this through modern, knowledge and technology-driven export strategies, team development, and hands-on support as an external export leader, focused on delivering sustainable growth in international markets.
I believe every brand, regardless of size can succeed globally.
My role is to make that process faster, more effective, and cost-efficient.
My Vision
My vision is to help SMEs become truly competitive in export.
By building capabilities, training teams in practice, and implementing tailored export models, I aim to significantly increase their success in global markets.
Why Work With Me?
Entering the Polish and neighbouring markets is a big opportunity – but also a complex process. You need more than advice. You need a partner who can actually make it happen.
What sets me apart:
- Real market experience – I work directly with the Polish cosmetics market and understand how it operates in practice from strategy to getting your product on the shelf.
- A proven way to enter the market – I use structured, tested approaches that help brands enter the Poland and the Region faster and avoid common mistakes.
- Understanding of key retail channels – I know how to approach major players like Rossmann or Biedronka – and what it takes to start working with them.
- From idea to execution – I support the full process: market entry strategy, distribution setup, and getting your product to market.
- Marketing and communication that fit the market – I help you adapt your brand, messaging and marketing activities to Polish consumers and local market realities.
- No unnecessary risk – Your entry is based on real data, market knowledge and experience – not guesswork.
- Focused on results – The goal is simple: get your brand into the market, build real distribution and grow sales in new markets.
Tangible results – My clients achieve measurable export growth, enter new markets faster, more affordably, and with reduced risk.
How can I help you?
I support companies at various stages of their export journey.
Launch Your Brand in Poland
Grow Your Export in CEE & the Baltics
Market Reports and Online Courses
Implementation & Support
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Trusted by Businesses
I support companies that are serious about growing their international sales – from first-time exporters to seasoned brands seeking new directions and higher efficiency.





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Contact Me
Want to discuss how to grow exports in your business?
Write to me or leave your contact – I’ll get in touch personally.
- Zawiła 45, 30-442 Kraków
- office@adrianwiniarz.com
- +48 730 379 701