I provide foreign brands with tools, knowledge, and strategies that actually work - from market analysis to strategic planning, execution, and local marketing support.
About Me
Export and international business development have always been more than just a sales process for me. They are about building relationships, understanding local markets, and creating strategies that allow brands to grow successfully beyond their home countries.
This passion led me to study International Trade and Global Management, and later to build nearly 20 years of experience in international sales and export. I started my career in sales roles at Maspex Wadowice and progressed to the position of Export Director at Bielenda Group, where for over a decade I was responsible for the international growth of the company’s brands.
During that time, I designed and implemented international expansion strategies that helped develop sales across Europe, the Middle East, Asia, and the Americas. I have built distribution networks, developed market strategies, and gained hands-on experience in turning business opportunities into sustainable growth.
This experience has shown me that beauty brands have enormous potential to succeed on the global stage, provided they have the right strategy, market understanding, and execution.
That is why I created a AWC company focused on helping beauty brands grow internationally. I combine strategic expertise with practical market knowledge, supporting brand owners in building sales, developing distribution, and creating long-term international presence.
I believe the future of the beauty industry belongs to brands that can combine innovation, strong identity, and global ambition. My mission is to help ambitious beauty brands not only enter international markets, but build a meaningful and lasting position within them.
How I Work
A simple path to collaboration.
Step 1
Application Form
Fill out a short form describing your business and the areas where you need support.
Step 2
1-on-1 Meeting
We schedule a meeting to talk about your needs and determine the most effective collaboration model for your company.
Step 3
Collaboration Proposal
You receive a clear concept and a detailed action plan including project scope and a transparent quote. Once everything is agreed upon, we begin.
Let’s Work Together If You:
- Want to enter or expand in Poland, CEE, or the Baltic markets - with real, measurable results,
- Need a clear, actionable strategy for market entry and growth,
- See potential in these markets but aren’t sure where to start,
- Are planning to launch products locally and need support from analysis to execution,
- Want hands-on guidance or expert advice on distribution, retail, and marketing,
- Have concerns about local market, legal, or financial risks.
I specialize in helping foreign FMCG and cosmetics brands enter and scale in Poland, CEE, and the Baltics. I bring proven distribution channels, local market knowledge, and full implementation experience – from strategic planning to execution and marketing support.
Interested in Growing Your Export?
Let’s talk.
You’re invited to a free 1-on-1 consultation.
