I have always been a natural-born salesperson – curious about people, cultures, and how business is done around the world. Even back in school, I knew that export was more than just sales – it is the complex art of building relationships and adapting to diverse market realities. This passion led me to study International Trade and Global Management and then straight into a career that became part of my professional DNA.

For nearly 20 years, I have been involved in export and international sales. I have walked the entire path – from implementation and operation to managing large projects in top FMCG companies, holding the position of Export Director for many years.

During that time, I independently designed and implemented many of successful sales models across international markets – from Europe and the Middle East, to Asia and the Americas.

I have led sales and marketing teams, developed modern distribution structures, and scaled brand presence across numerous countries.

I work with facts – not feelings – and that is why, I know export can be engineered. All it takes is the right combination of strategy, operational experience, and understanding of each target market.

Today, I support SMEs in building competitive advantages through export.

I believe export should not be a one-time opportunity – it should become a structured, reliable source of growth.

My mission is to make that happen – through expert guidance, knowledge, and proven scalable models.